From 21 May to 15 June, meteoblue is asking its private users a simple question: what does the brand actually look like from where you are sitting? The anonymous survey takes five to seven minutes, is available in English and German, and is open to anyone who uses the meteoblue website or the meteoblue apps in a private capacity.
A brand seen from the outside
Every company carries two versions of itself: the one it believes it presents to the world, and the one the world actually experiences. The two are rarely identical, and the distance between them is where misunderstandings, missed opportunities, and the occasional pleasant surprise tend to live. This survey exists to map that distance honestly, by gathering an empirically grounded picture of how meteoblue is perceived from the outside and where that perception lines up with the brand's own self-image.
It is, in other words, a structured invitation to be candid. Compliments are welcome, criticisms more so.
What you will be asked
The questionnaire is organised around three areas. The first explores personal perception of the meteoblue brand: associations, impressions, the feel of it. The second looks at individual usage patterns, to understand how meteoblue fits into daily life. The third gathers basic demographic information, used solely to give the findings statistical depth.
Anonymous, with no strings attached
No names, email addresses, or other personally identifiable information are collected at any point. Explicit consent is required before the survey begins, and all responses are processed under GDPR rules. Once a submission is made, it goes into the analysis pool and nothing further is attached to it.
There is also, deliberately, no incentive scheme, and equally no follow-up in the form of newsletter sign-ups, advertising, or individual replies to participants. The thinking behind that decision is straightforward: rewards tend to flatter the brand, and the goal here is to find out what people genuinely think when nothing is hanging on the answer.
Take part
The survey runs from 21 May to 15 June 2026, in English and German. A few minutes of honest input is the entire ask.
