At the first virtual conference of the EMS (European Meteorological Society) on 09.September 2020, meteoblue CEO Dr. K. Gutbrod presented a study of the "Evolution of private weather services in 6 EU countries" from the year 2010 to 2019. Sales volume increased by factor 2.3 and employment by 1.6, showing the dynamic development of the sector.
Large differences are also observed between countries: whilst Italy spends 2 €/capita on weather services (including National Weather service), Austria, Germany, France and Netherlands spend between 5 and 6 €/capita, and Switzerland more than 10 €/capita. The contribution of private weather services is most remarkable where innovative companies have developed better services for different industries.
The message for us: keep innovating!
